NED NEWPORT POUND is an director, dp, editor, photographer and creative from Aotearoa New Zealand, building a distinctive style.

He started by filming on an iphone, teaching himself everything he could. While working with the Avondale community page and artists like Melodownz, he realised how much he loved to tell stories through his own creative lens.

Ned moved into commercial directing in 2024 and so far has brought his story-telling led perspective to work for Towerinsurance, Hyoketsu, First Table, Toyota & Audi. His films combine his love for unconventional filming techniques, bold and striking visuals, extreme attention to details and his sense of humour.

ABOUT

AWARDS

2026

Best Awards

Student Axis Finalist (CREATIVE)

Axis Awards

TV/Online Video Campaign - Become a Weapon - MOTION SICKNESS (JUNIOR CREATIVE)

Best Awards

Business Communication - Karangahape Returns - MOTION SICKNESS (VIDEO)

Best Awards

Environmental Graphics - Karangahape Returns - MOTION SICKNESS (VIDEO)

Best Awards

Exhibition & Temporary Structures - Karangahape Returns - MOTION SICKNESS (VIDEO)

Best Awards

Karangahape Returns - MOTION SICKNESS (VIDEO)

ART DIRECTION - Karangahape Returns - MOTION SICKNESS (VIDEO)

Axis Awards

2025

RETAIL - Karangahape Returns - MOTION SICKNESS (VIDEO)

Axis Awards

Karangahape Returns - MOTION SICKNESS (VIDEO)

Axis Awards

Karangahape Returns - MOTION SICKNESS (VIDEO)

Axis Awards

BRAND WORK

Whitaker's logo in gold and brown text with 'Since 1896'
Audi logo with four interlocking silver rings and the red word 'Audi' underneath.
Black logo with the word "LOWER" in bold capital letters and a registered trademark symbol.
A logo with a stylized yellow sun or abstract shape next to a blue letter T, followed by the word 'TOWER' in large blue letters.
The New Balance logo featuring a large red letter 'N' and 'B' with a stylized speed lines design, along with the words 'new balance' written underneath in red.
The image features the black and red logo of Toyota, with the iconic oval-shaped emblem to the left of the word 'TOYOTA' in bold red letters.
Lexus logo in chrome with black background.